The founder started making and selling all natural fruit beverages in, Leimert Park, the cultural hub of south central Los Angeles. It was important for him to use real fruit instead of fruit flavors because he knew it was a vast difference in taste. Almost twelve years later, he embarked on a new journey to make ginger beer using the same creativity that created his strong local following – Ginger Beer with all natural fruit flavors. Instantly it was a hit in his local community. Unexpected natural fruits, herbs, and spices, mixed to perfection with organic ginger to create a nice plush carbonated beverage.