Impact Over Fameseeking equality & enlightenment for marginalized communities.
#DEFENDBLACK is our inaugural campaign, using t-shirts, wild posting, and billboards as a means to widespread the birthright of acting in self preservation by featuring Black American citizens who have defended themselves against physical attack at the hands of this system. We chose these mediums to market intentionally to widen the opportunity to inspire action.
All proceeds are reinvested to support current and future initiatives, community programs and product launches that serve as a direct benefit and support for our marginalized communities.
“Where there is courage, where there is self‐respect and dignity, there is a possibility that we can change the conditions and win”